Designer Payal Kothari has been involved in the design and manufacturing of footwear since 2002. She mastered the technical art of accessory design from the Fashion Institute of Technology, New York. Her apprenticeship with 5th Avenue brands like Nina Shoes and Delman, acquired her shelf space with reputed stores like Bergdoff Goodman, Bloomingdale, Saks Fifth Avenue and Macy’s.
She arrived in Mumbai in 2005 and launched her brand VERUSCHKA. Payal continuously invests in articulate shoe making skills; she recently studied advanced shoe-making under the Grand maestro of shoe making in Florence, Italy.
Shubha Sethi always had a fetish for shoes! Her insatiable interest in owning a unique pair of shoes led her to Veruschka. Her instant connect with Payal and similar outlook brought the two shoe addicts together. Shubha is a Partner at Veruschka and looks after business development, while Payal handles the creative aspects. Shubha helps Veruschka with its brand building, executes on strategies and manages public relations.
Together they create beautiful handcrafted, cutting edge fashion. Here are a few pieces from their current collection, Totems of African Tribes launched at the Lakme Fashion Week Summer/Resort March 2012 :
Veruschka retails through reputed design houses like Aza, Mogra, Amara, Cypress, Atosa and Sobo. Veruschka also has presence at Evoluzione (Bangalore and Chennai), Soh-Koh (Chandigarh), Aura (Nagpur) and Anmol (Sri Lanka).