Modern Expressions of Rural Fashion

Designer Harshita Gautam grew up in a small town in UP, India called Saharanpur. She studied Spanish and went on to work in the corporate world as a linguist.  One regular day in 2013 as Harshita was driving from her office to her home she saw a woman on the Mumbai-Pune highway that caught her eye. She was so mesmerised by the clothes the lady was wearing that she stopped her car and persuaded the woman to take her to her house, which she found out is where she stitches her clothes.  Harshita’s love for design drew her to the Meena settlement on the highway for many days. Her office lunch breaks were spent at the settlement getting skirts stitched for herself and her daughter.

Harshita soon decided to leave her corporate life to discover her passion for design with her brand Nomad. The process of designing takes her to various exotic tribes from Gujarat, Rajasthan and Chhattisgarh and the inspiration behind each style comes from the real women there. Through Nomad, Harshita creates modern expressions of rural fashion where she inculcates the fabric and prints used by the tribes. Here are a few of her designs:


Nomad is available to buy online and at Good Earth stores as well.

  1 comment for “Modern Expressions of Rural Fashion

  1. shaheenah
    March 4, 2014 at 2:51 pm

    hi where can i buy these skirts online?

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