Software engineer Anindita Sengupta worked for Motorola, Bangalore for a year before following her passion of designing for children. The postgraduate course in ‘Toy & Game Design’ in National Institute of Design seemed to be the logical first step.
After NID, Anindita met M.P Hariharan and Harish Abbott, the co-founders of Gween Toys, who were looking for a toy designer to help them launch their venture. Joining then, she handled multiple responsibilities besides that of a designer to launch the brand from scratch.
Gween Toys’ first range of 5 toys was launched in USA in June 2011 and received great responses by customers and critics. One of Anindita’s designs – ‘Gwomies’ – received the CII Design Excellence Award in Dec 2011.
The designs are manufactured in Channapattana using traditional handicraft methods. Each toy is created with three key components in mind: education, entertainment and eco-friendliness to create innovative toys that inspire children to have fun while learning.
Gween Toys plan to expand their range and start selling in other countries.