Educative, Entertaining and Eco-friendly

Software engineer Anindita Sengupta worked for Motorola, Bangalore for a year before following her passion of designing for children. The postgraduate course in ‘Toy & Game Design’ in National Institute of Design seemed to be the logical first step.

After NID, Anindita met M.P Hariharan and Harish Abbott, the co-founders of Gween Toys, who were looking for a toy designer to help them launch their venture. Joining then, she handled multiple responsibilities besides that of a designer to launch the brand from scratch.

Gween Toys’ first range of 5 toys was launched in USA in June 2011 and received great responses by customers and critics. One of Anindita’s designs – ‘Gwomies’ – received the CII Design Excellence Award in Dec 2011.

The designs are manufactured in Channapattana using traditional handicraft methods. Each toy is created with three key components in mind: education, entertainment and eco-friendliness to create innovative toys that inspire children to have fun while learning.

Gween Toys plan to expand their range and start selling in other countries.

  4 comments for “Educative, Entertaining and Eco-friendly

  1. January 12, 2012 at 8:49 am

    Beautiful and its great to see that these wood toys are now getting a global platform 🙂

    • January 12, 2012 at 3:59 pm

      Thanks for the appreciation Purvi!

  2. January 12, 2012 at 10:12 am

    Beautiful and intelligent creations 🙂

    • January 12, 2012 at 4:02 pm

      Thank you Aditi! 🙂

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