Designer Sannam Chopra completed her Masters in Australia and soon after returned to India and founded Archetype Deusigns. Through her company she designed jewellery for various well known brands like Pantaloon, Lifestyle, Provogue etc.
She further honed her skills through a jewellery manufacturing Diploma at SNDT, Mumbai after which she launched her label Embellish. Sannam prefers to define her work as statement pieces that are not only confined to occasion wear but also form an integral part of a woman’s everyday wardrobe. She believes her customer is someone who is looking to add character to each ensemble and is open to infuse them in their everyday lifestyle.
Her jewellery is made using elements of brass, hand enameling and intricate hand beading techniques. Here are a few of her designs:
Besides Embellish Sannam is also heading the design range for Blend fashion accessories.