Turning the familiar on its head

Freelance illustrator Chetan Kumar has been drawing since a very early age, and always knew it was something he was going to pursue as a career. Inspired by his various travels and mainly the urban landscapes his illustrations have a sense of playfulness in them. ”Turning the familiar on its head” as he says.

Chetan’s work has been published in educational textbooks in UK. He has been featured in the Association of Illustrators: Best of British Illustration, Images 34 and also was commissioned to design a billboard that features prominently in London’s world famous Leicester Square. Here are a few of his illustrations:


Chetan is based in London and goes by the pseudonym Cheism.

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